Diagnosis Before Treatment
The Conversion Tracking Audit
A fixed-fee, ten-day look at whether the numbers can be trusted.
A read-only second opinion on what your account counts as a lead.
A fixed-fee examination of how conversions are defined, fired, counted and reported — across the tag manager, the analytics property, the ad platforms and the website. It ends in a written report and a 90-day plan, both in plain English.
There is no risk to a campaign that's currently running, and no argument afterward about what moved.
It is not a free account review. The free kind exists to find a reason to sell you management. This one is paid, and it finishes whether or not you ever hire anyone.
What the Ten Days Cover
Every conversion action traced back to what fires it, then tested live — an empty form submitted, a thank-you page reloaded, a phone number clicked and hung up on. Nothing in the report rests on assertion.
- Flat fee
- $1,500
- Turnaround
- 10 days
- Changes made
- None
- Ad spend needed
- None
Anyone budgeting against a cost per lead nobody has checked.
It fits a business already spending real money on Google Ads or local search, and making decisions off a dashboard nobody has ever verified. It fits a business under the $2,000-a-month ad spend floor just as well. The audit doesn't need a large account to reach a reliable conclusion — which is why it's the honest thing to sell someone a retainer wouldn't help yet.
This fits
- Already spending real money on ads or local search
- Budgeting against a cost per lead nobody has verified
- Under the $2,000 spend floor — it still reaches a conclusion
- Starting a retainer, since it's month one either way
This doesn’t
- Wanting the numbers to look better than they are
- Looking for a free review with a sales pitch attached
- Wanting anything fixed this month
You'll probably end up with fewer leads than you started with. Not fewer real ones — fewer counted ones. That's the audit working, not failing.
Working Together
Every retainer starts here: the audit is month one, and the fixes it finds are the opening work of month two. It's also sold on its own, for anyone who only wants the second opinion. If a retainer follows later, month one is already behind you. See full pricing.
Ask About the Conversion Tracking AuditWhat we need
- Read access to Google Ads, GA4, Tag Manager, Search Console and the profile — never a password
- Your lead count for last month, and where it came from
What you own, and what happens if you leave
- Every account in your name — GA4 Administrator, Search Console Owner, Tag Manager admin
- Transferred in writing, with screenshots and a handover of where everything lives
- Access handed back the same week, not at the end of a notice period
- Nothing held back, nothing to buy back