Know what your leads actually cost
Paid search and local SEO for service businesses across Florida. Every engagement starts with a conversion tracking audit, before anything gets changed.
What one broken trigger does
Actually submitted125
Cost per lead
$70
$41 reported
89 never submitted anything
Same spend, same month. The 89 were button clicks.
An example, not a client result.
Most ad accounts count conversions that aren't conversions.
A trigger fires on the wrong click. A thank-you page gets bookmarked and counted twice. Two systems disagree about the same week, and nobody notices because the number still looks fine. None of it means anyone did anything wrong — it just means nobody's checked.
Any one of those and the number you're managing to is probably wrong — and not by a rounding error.
Sometimes an account turns out fine. That report is worth the same fee, and you get it in the same ten days.
See how the audit worksSeven services, one way of working.
Every engagement starts with the audit, then runs on a flat monthly retainer — ads, local SEO, or both.
See pricing →Next Step
Start with what you’re already measuring.
Send the ad spend, the number of locations, and what currently counts as a lead. That’s enough to say which of these fits — and if none of them do, that’s the answer you’ll get.
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