GA4 & Analytics Setup · Azalea Advertising

What It Is

A GA4 property built to answer a question.

Key events defined around what the business wants to count, not left as whatever Enhanced Measurement turns on by default. Internal and vendor traffic filtered out and confirmed active, not configured once and forgotten. Data retention set intentionally, and the Ads account linked so the two systems can actually agree with each other.

The result is a report that holds up when it's checked against the phone log, not just one that looks complete.

It is not a dashboard. A dashboard shows you what GA4 already collects; this decides what GA4 collects in the first place.

What's Included

The property configured around what the business wants to know, with the traffic that isn't a customer kept out of it.

Standalone fee: None
Included with: Any retainer
Already live?: The audit

See full pricing →

Key eventsDefined around the business

Enhanced measurementTrimmed, not left on by default

Internal trafficFiltered and confirmed active

Vendor & monitor trafficKept out of the reports

Data retentionSet intentionally

Ads linkedSo the two systems agree

Reports that answer somethingBuilt, not accepted as shipped

Checked against the phone logThe only number that settles it

Who It’s For

Anyone whose reports look complete and answer nothing.

If GA4 was installed by a web developer, a plugin, or a tag someone pasted in years ago, it is almost certainly running on defaults — page views, a few automatic events, and no filter separating your own team's traffic from a customer's.

It comes standard with getting a retainer started. On an account that's already live and being budgeted against, the Conversion Tracking Audit is what checks it.

This fits

GA4 installed by a developer, a plugin, or a pasted tag
Reports that look complete and answer nothing
Anyone starting a retainer

This doesn’t

Wanting a dashboard built on what GA4 already collects
An account already live and being budgeted against — that's the audit
Wanting it billed on its own

None of the default setup is wrong, exactly. It's just not built to answer anything in particular, which is harder to notice than being wrong.

Working Together

Same as conversion tracking — this comes standard with getting a retainer started, not billed separately. It's also exactly what the Conversion Tracking Audit checks on an account that's already live.

Ask About Analytics Setup

What we need

Read access to Google Ads, GA4, Tag Manager, Search Console and the profile — never a password
Your lead count for last month, and where it came from

What you own, and what happens if you leave

Every account in your name — GA4 Administrator, Search Console Owner, Tag Manager admin
Transferred in writing, with screenshots and a handover of where everything lives
Access handed back the same week, not at the end of a notice period
Nothing held back, nothing to buy back