Flat Monthly Retainer
Google Ads Management
Search campaigns for local service businesses, run and reported on every month.
Someone in the account every week, not a campaign left running.
An account with somebody in it, on a schedule, instead of a campaign that was built once and left to drift. Conversion tracking is set up correctly before anything else, because managing an account nobody has verified is how you get blamed when the numbers move.
Every month ends in a report that leads with the cost per lead and says plainly whether it's been reconciled against real numbers or not. Then what changed and why, then what's next — including the tests that didn't work.
It is not a percentage of your ad spend. The fee is flat and banded, so nobody here earns more by telling you to spend more.
What's Included
Campaign build and ongoing management, kept current, not set once and left — with reporting reconciled against real numbers, not just what the platform claims.
- Month one
- $1,500
- $2–3k spend
- $950
- $3–10k spend
- $1,500
- $10k+ or multi
- $2,750
Service businesses spending above roughly $2,000 a month.
That floor is a limit on the data, not a verdict on the business. Below about $2,000 a month a search account rarely produces enough conversions to optimize against. Local SEO has no such threshold, and on a smaller budget it usually does more than a thin ads account would, and the Conversion Tracking Audit carries no spend threshold at all.
It fits best where a lead is worth real money and the phone gets answered — trades, home services, clinics and professional services across Florida. Local Services Ads get scoped in alongside Search when the business qualifies for them.
This fits
- Spending above roughly $2,000 a month
- A lead worth real money
- Somebody who answers the phone
- Trades, home services, clinics, professional services
This doesn’t
- Under the spend floor — Local SEO does more
- Wanting a percentage-of-spend arrangement
- Needing Performance Max managed
If the budget isn't there yet, the useful answer is to say so rather than sell a thin account and report on it for a year.
Working Together
Month one is the Conversion Tracking Audit — $1,500, or one month's retainer if that's higher. After that it's priced to ad spend, billed monthly and invoiced in advance. See full pricing.
Ask About Google Ads ManagementWhat we need
- Read access to Google Ads, GA4, Tag Manager, Search Console and the profile — never a password
- Your lead count for last month, and where it came from
What you own, and what happens if you leave
- Every account in your name — GA4 Administrator, Search Console Owner, Tag Manager admin
- Transferred in writing, with screenshots and a handover of where everything lives
- Access handed back the same week, not at the end of a notice period
- Nothing held back, nothing to buy back