Conversion Tracking Setup · Azalea Advertising

What It Is

Google Ads and GA4 taught to count the same things.

Every conversion action traced to what actually fires it — not what the tag happens to be named — and tested live: an empty form submitted, a thank-you page reloaded, a phone number clicked and hung up on immediately.

Then Google Ads and GA4 configured to count the same events the same way, with duplicate and soft-action conversions kept out of what bidding optimizes toward. It's the same discipline behind the Conversion Tracking Audit, applied at setup instead of found after the fact.

It is not analytics reporting. The GA4 property itself — key events, filters, retention — is its own piece of work.

What's Included

Every conversion action traced to what fires it and tested live, then both systems configured to count the same events the same way.

Standalone fee: None
Included with: Any retainer
Already live?: The audit

See full pricing →

Actions tracedTo the trigger, not the tag name

Tested liveEmpty form, reload, click-to-call

Google AdsPrimary actions, correctly scoped

GA4Key events matching Ads

Duplicates removedOne event, counted once

Soft actions excludedOut of what bidding chases

Call trackingClicks and calls kept apart

Checked against the booksNot just against the platform

Who It’s For

Any account starting fresh, or starting over.

A new site, a new ad account, or a rebuild where the old tags came along for the ride. It's the first thing done on any retainer, because bidding against a wrong number is worse than bidding against no number at all.

If the account is already live and the tracking merely looks suspect, that's an audit rather than a setup — the Conversion Tracking Audit is the version that measures first and changes nothing.

This fits

A new site, a new ad account, or a rebuild
Old tags that came along for the ride
Anyone starting a retainer — it's the first thing done

This doesn’t

An account already live and merely suspect — that's the audit
Wanting the analytics property built — that's GA4 setup
Wanting it bought on its own

Setup changes things. That's the difference between this and the audit, and it's why the two are sold separately.

Working Together

This isn't billed as its own line item — it's part of getting any retainer started correctly, Google Ads Management or Local SEO. For an account that's already live and just needs checking, that's what the Conversion Tracking Audit is for.

Ask About Conversion Tracking

What we need

Read access to Google Ads, GA4, Tag Manager, Search Console and the profile — never a password
Your lead count for last month, and where it came from

What you own, and what happens if you leave

Every account in your name — GA4 Administrator, Search Console Owner, Tag Manager admin
Transferred in writing, with screenshots and a handover of where everything lives
Access handed back the same week, not at the end of a notice period
Nothing held back, nothing to buy back